Scent solutions for entertainment.
From cinemas, theatres and casinos to nightclubs, arcades and immersive attractions, Bel-Air Aroma creates atmospheric scent environments that heighten anticipation, immersion and emotion.
A fragrance strategy for each zone.
Entrances
Build anticipation from arrival and introduce the concept before the experience begins.
Social areas
Energetic or atmospheric profiles for casinos, arcades, bars and leisure spaces.
Cinemas & shows
Another sensory dimension for screenings, installations and immersive storytelling.
VIP lounges
A differentiated atmosphere for premium lounges and private areas.
Build the atmosphere before the show begins.
Entertainment is driven by anticipation, emotion and immersion. We develop signature fragrances and contextual scent zones that support your concept before, during and after the main experience.
Our diffusion solutions, designed for every space.
Aroma Ceiling
Ceiling-mounted and virtually invisible. Up to 500 m³.
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Aroma Base
Versatile range for 2,000, 4,000 or 7,000 m³.
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Aroma Tower
High-capacity freestanding diffuser for large interiors.
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Aroma X · HVAC
Integrated into your ventilation for very large buildings.
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Entertainment experience in numbers.
+45,1 %
Casino gaming revenue
In one Las Vegas casino study, revenue in a scented slot area rose by 45.1% against baseline. A single result, not a forecast.
2×
Behavioural realism
In a 40-person VR study, 80% of actions matched real behaviour with scent, versus 40% without.
40
Immersive participants
The VR experiment assessed how an olfactory cue affected behaviour in a simulated environment.
4
Entertainment touchpoints
Arrival, social areas, main show and premium areas, each with its own scent identity.
Figures from published studies; individual results vary and are not guaranteed.
Start your scent journey.
Explore fragrances, discuss a complete project or choose a ready-to-use solution. We'll guide you to the option that suits your space and objectives.
