Scent marketing and the customer experience
A scent can give a place character before visitors notice its décor. Scent marketing brings intention to this sensory dimension and helps a space reflect a brand’s identity. What scent marketing means It uses fragrance in an environment or customer touchpoint to support the brand experience. It belongs to sensory marketing alongside lighting, materials and music. Why fragrance matters Smells can evoke memories and emotions, but effects vary with people and circumstances. A pleasant fragrance...