A scent can give a place character before visitors notice its décor. Scent marketing brings intention to this sensory dimension and helps a space reflect a brand’s identity.

What scent marketing means

It uses fragrance in an environment or customer touchpoint to support the brand experience. It belongs to sensory marketing alongside lighting, materials and music.

Why fragrance matters

Smells can evoke memories and emotions, but effects vary with people and circumstances. A pleasant fragrance does not guarantee higher sales or stronger loyalty.

Practical uses

Hotels, shops and wellness spaces can use a subtle signature scent to support an intended atmosphere without presenting it as a treatment.

How to develop a signature

Define the desired impression, consider the audience, ventilation and existing smells, then test a low, adjustable level of diffusion.

Measure before expanding

Compare similar periods with and without scent, tracking satisfaction, feedback and, where relevant, dwell time or purchases.

Les effets d’un parfum dépendent du lieu, du public et du contexte. Testez toujours une diffusion légère, recueillez les avis et respectez les consignes du fournisseur.