Scent marketing: frequently asked questions
Prices, diffusers, fragrances and how to get started: answers to the questions hotels, retailers and businesses ask us most often.
What is scent marketing?
Scent marketing means diffusing a chosen fragrance in a space to strengthen a brand’s identity and its customers’ experience. A hotel, a shop or an office can have its own signature scent, recognisable from the moment people walk in.
Who do you work with?
We work with businesses: hotels and restaurants, retail, wellness and spas, gyms, offices, healthcare practices, residential buildings, car dealerships, entertainment venues and events.
How much does a professional scent diffuser cost?
Our diffusers range from AUD 280 to AUD 880 depending on the volume to scent: Aroma Home AUD 280, Aroma Ceiling AUD 350, Aroma Base 2000 AUD 540, Aroma Base 4000 AUD 680, Aroma Tower AUD 680 and Aroma Base 7000 AUD 880, as listed in our online shop.
How much does the fragrance cost?
A 500 ml refill from our fragrance catalogue costs AUD 280. Bespoke signature scents are quoted individually.
Which diffuser is right for my space?
It depends on the volume of the room (floor area × ceiling height). Aroma Ceiling covers up to 500 m³, Aroma Base up to 2,000, 4,000 or 7,000 m³ depending on the model, and Aroma Tower is a high-capacity freestanding diffuser for large interiors. For very large buildings, Aroma X connects to your ventilation (HVAC).
How much will scenting my space cost per year?
Our scent calculator gives you an instant estimate: describe your spaces and it recommends a diffuser for each one, the litres of fragrance needed per year and an annual subscription price in AUD. It takes about a minute.
What is cold-air nebulisation?
Cold-air nebulisation turns fragrance oil into a fine, dry, invisible mist, without water or heat. The fragrance keeps its composition, spreads evenly and leaves no residue.
Can I control the diffuser remotely?
Yes. Our diffusers can be controlled from a phone over Bluetooth or Wi-Fi: diffusion schedules, intensity and several devices at once.
Can I test the fragrances before committing?
Yes, in two ways. The scent audit is free. The Signature Sample Box (12 fragrances, AUD 40) lets you test fragrances on site with your team.
Can you create a unique scent for my brand?
Yes. We develop bespoke signature scents designed for your brand, your space and your customer experience.
Do your fragrances work with other diffusers?
Our fragrances are designed for Bel-Air Aroma professional diffusion systems. If you use another brand of diffuser, contact us with its make and model before use so we can confirm compatibility.
Where are you based?
Bel-Air Aroma brings French scent marketing to professional spaces in Australia and France. You can reach our Australian team on +61 410 143 987, or our French team on +33 7 82 46 88 64, and by email at contact@belairaroma.com.
Another question?
Tell us about your space: we’ll recommend the right diffuser and fragrance for your business.